Thanks for the reply. It's true that most players do not read enough information, but i was helping a player yesterday: he ran into the problem that his town wasn't growing while the normal demand of coal was delivered. He couldn't find why it wasn't growing so he did an admin call. I helped him find the storyline, he found it and played on, but if i hadn't helped him he would've probably left. If a demand in a unexpected place makes people leave, then, for example, make the unexpected place more clear by mentioning it in the town UI. In that way people get to know otherwise unused menu's and might search in there for answers before placing an admin call or even leaving.
I understand the struggles with the town UI, but is there no other menu in which demands are shown, which can be used instead of the town UI?